Fashioned to be eye catching and fluid, this ad allowed the client to add their own text so they could use the image repeatedly while changing the message.
A climbing gym wanted to increase traffic from advanced climbers, conveying that by improving their skills in the gym they could push further on the rock. Created to be editable by the client.
Aimed at software developers, this ad communicated the idea that if you're not using Litespeed, you're out of the loop, through a very graphic image and minimal text.
