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The goal of this catalog was to display very technical information cleanly and clearly for technical and non-technical users alike.

This new product line for an educational travel company needed to have a title, tagline and photos that attracted active adults of any age. 1 of a series of 3.

The senior edition of the 3 catalogs, the title, tagline and photos were chosen to reflect the desires of an active older crowd that's attracted to simplified world travel.

For parents, grandparents and kids, this cover encapsulates the connections families can make during world travel, while staying with the look of the other 2 covers to maintain consistency and brand recognition.

With an audience ranging from 8 to 80, this catalog had to be colorful with easy to read text that excited people about the adventure of travel.

Meant to maintain consistency with the English version, this catalog is virtually identical with minor changes made to the cover in order to differentiate the two.