This piece was produced to be both visually appealing and informative with striking photography on the exterior and straightforward text on the interior.
Directed at companies who want to get away from the office for training, this piece combined the sophisticated feel of the conference center with environmental details that show the secluded nature of the facility. 1 of 3 postcards.
Used as a sales piece that was cheap to produce, the client also wanted to ensure recipients would read it, so we mixed fun stories and photos with the trips they were pushing at the time. Released quarterly.
In trying to obtain a more mainstream clientele, this mailer conveys that although the restaurant has an upscale reputation, its casual enough to bring the whole family without breaking the bank. 1 of 3 postcards.